Privacy Policy

At Tucker and Tate, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our children’s clothing site. By using this site, you consent to the practices described in this policy.

What Tucker and Tate Collects When You Browse Our Children’s Clothing Site

Tucker and Tate collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Tucker and Tate, we collect your name and email address.

Information collected automatically: When you visit Tucker and Tate, we automatically collect technical information about your device and browsing activity, including device type, browser, operating system, IP address, approximate location, pages visited, time spent on site, and referral source. This information is collected through cookies and analytics tools.

Information from third parties: Tucker and Tate receives affiliate tracking data from Amazon Associates when you click our product links, and analytics data from Google Analytics to understand how visitors use our site.

How Tucker and Tate Uses Your Information

Tucker and Tate uses the information we collect to:

• Operate and improve our children’s clothing site
• Respond to your inquiries and customer service requests
• Send you communications you’ve opted into, including updates about Tucker and Tate footwear, sleepwear, and apparel collections
• Analyze site traffic and user behavior to improve your experience
• Comply with legal obligations and enforce our terms
• Maintain security and prevent fraud
• Track affiliate referrals when you purchase Tucker and Tate products through Amazon

Cookies and Tracking on Tucker and Tate’s Children’s Clothing Site

Tucker and Tate uses cookies and similar tracking technologies to enhance your browsing experience and understand how you interact with our footwear, sleepwear, and apparel content. We use:

Essential cookies: Required for basic site functionality, including navigation and access to secure areas of Tucker and Tate.

Analytics cookies: Google Analytics tracks how you use our site, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help Tucker and Tate improve our content and user experience.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of Tucker and Tate products to our affiliate links. These cookies help us earn commissions when you shop on Amazon after clicking our product links.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of Tucker and Tate.

How Tucker and Tate Shares Your Information

Tucker and Tate may share your information with:

• Service providers: We work with trusted third-party service providers who help us operate Tucker and Tate, including web hosting, email delivery, and analytics services. These providers are contractually obligated to protect your information and use it only for Tucker and Tate’s purposes.
• Amazon.com: As part of the Amazon Associates Program, Tucker and Tate shares affiliate tracking data with Amazon when you click our product links. This allows us to earn commissions on qualifying purchases of Tucker and Tate footwear, sleepwear, and apparel.
• Law enforcement and government authorities: We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect Tucker and Tate’s rights or comply with legal obligations.
• Business transfers: If Tucker and Tate is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

Tucker and Tate does not sell your personal information to third parties.

How Tucker and Tate Protects Your Data

Tucker and Tate implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission and secure server infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While Tucker and Tate takes your privacy seriously and works to protect your information, we cannot guarantee absolute security.

Your Privacy Rights When Shopping Tucker and Tate Children’s Clothing

All users: Regardless of where you live, you have the right to:

• Access the personal information Tucker and Tate holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from Tucker and Tate
• Request restriction of processing

GDPR (EU/EEA residents): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal
• Right to lodge a complaint with your local supervisory authority if you believe Tucker and Tate has violated your privacy rights

CCPA/CPRA (California residents): If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the right to:

• Know what personal information Tucker and Tate collects about you and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit use and disclosure of your sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA): If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: To exercise any of these privacy rights, submit a request by email to the address listed in the Contact section below, or use the contact form on Tucker and Tate. We will respond to your request within 30–45 days. We may need to verify your identity before processing certain requests to protect your privacy and security.

Tucker and Tate’s Commitment to Children’s Privacy

Tucker and Tate creates children’s clothing, but our website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age in compliance with the Children’s Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe your child has provided Tucker and Tate with personal information, please contact us immediately at the address below and we will promptly delete it from our systems.

Links to Amazon and Other Sites from Tucker and Tate

Tucker and Tate contains links to Amazon.com where you can purchase our featured footwear, sleepwear, and apparel products, as well as links to other third-party websites for your convenience. Tucker and Tate is not responsible for the privacy practices, content, or accuracy of any third-party site.

We encourage you to review the privacy policies of Amazon and any other third-party site you visit. Your use of those sites is governed by their own terms and privacy policies, not Tucker and Tate’s.

International Data Transfers for Tucker and Tate Visitors

Tucker and Tate operates in the United States. If you access our children’s clothing site from outside the United States, your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your country.

By using Tucker and Tate, you consent to the transfer of your information to the United States. Tucker and Tate takes steps to ensure adequate protections are in place for such transfers, in compliance with applicable law, including GDPR requirements for EU data subjects.

How Long Tucker and Tate Keeps Your Data

Tucker and Tate retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months. Analytics data collected through Google Analytics is governed by Google’s data retention policies. If you request deletion of your personal information, Tucker and Tate will delete it within a reasonable timeframe, except where we are required to retain it by law.

Email Communications from Tucker and Tate

If you subscribe to communications from Tucker and Tate, you will receive periodic emails about our children’s clothing collections, including footwear releases, sleepwear updates, and apparel launches. These emails may also include style guides, seasonal recommendations, and exclusive content.

You may unsubscribe from Tucker and Tate emails at any time by clicking the unsubscribe link at the bottom of any email or by contacting us directly at the address below. Unsubscribing will stop promotional emails, but Tucker and Tate may still send you transactional emails related to your inquiries or account (if applicable).

Do Not Track Signals and Tucker and Tate

Some web browsers transmit “Do Not Track” signals to websites. At this time, Tucker and Tate does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy.

If industry standards for responding to Do Not Track signals are established in the future, Tucker and Tate will reassess our approach and update this policy accordingly.

Changes to Tucker and Tate’s Privacy Policy

Tucker and Tate may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the effective date of the latest revision at the top of this page.

Material changes to this Privacy Policy will be communicated with reasonable notice, such as a prominent announcement on Tucker and Tate or an email to subscribers. Continued use of this site after changes are posted constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how Tucker and Tate protects your information.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Tucker and Tate has shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, please contact Tucker and Tate at the address below. We will provide you with the requested information within 30 days of receiving your verified request.

Consent to Tucker and Tate’s Privacy Practices

By using Tucker and Tate’s children’s clothing site, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with these practices, please do not use our site.

For residents of the EU/EEA and other jurisdictions where consent is required, your continued use of Tucker and Tate constitutes your explicit consent to our privacy practices, including the transfer of your data to the United States as described above.

Contact Tucker and Tate About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or address privacy concerns, please contact Tucker and Tate at:

Tucker and Tate will respond to your inquiry within a reasonable timeframe, typically within 30–45 days. We take your privacy seriously and are committed to addressing your concerns promptly and transparently.